Team voice: colleagues' posts in their own voice

With Team voice, one company update (e.g. a new client, an event, a job opening) becomes a post for each colleague, in their own voice, for their own LinkedIn. No copy-paste: each version comes from a different angle, in different words.

Before you start

• Team voice is part of the Team and Agency plans – see pricing.
• Invite your colleagues with the Contributor (Team voice) role: Invite colleagues. It's a separate seat and doesn't count as an editor.
• Owners and editors start campaigns on the Team voice page.

Start a campaign

1. 1Open the Team voice page.
2. 2In the News box, choose a Type and fill in Title and What happened? (the details colleagues can use) – or pick one from Pick from the news radar / ideas….
3. 3If needed, fill in the optional fields (link, photo, instructions for every draft, required legal line).
4. 4Under Who gets it?, select the colleagues.
5. 5Click Send to colleagues.

The Campaign board shows where everyone is (e.g. to review, approved, posted, skipped), the share rate and the reach. If two versions are too similar (over 30% word overlap), the app rewrites one. Close campaign ends the campaign. The Leaderboard is friendly: only people who opted in appear on it, and only shared posts count.

What a contributor sees

1. 1On first sign-in, under Show us how you write, they paste 3 old posts or answer 3 questions, then click Save.
2. 2If they've connected their own LinkedIn (My settings → Connect LinkedIn), Approve and post shares the post directly.
3. 3If it isn't connected, Copy and open LinkedIn copies the text; they paste it on LinkedIn, then click I posted it.
4. 4If they'd rather not share it now, they click Skip this one.