The Analytics page

The Analytics page shows everything your connected channels measure in one place – refreshed daily. The numbers come from Postiz or from a direct connection (LinkedIn, Meta, TikTok, YouTube…); a direct connection usually delivers more data.

Before you start

• Connect at least one channel (via Postiz or directly) – see Brands and channels.
• Owners, editors and viewers can see the page; Team voice contributors can't.
• The first numbers appear after the next nightly refresh; the platforms deliver their measurements 1–2 days after publishing.

How to use it

1. 1Click Analytics in the main menu.
2. 2Pick a period: 7 days, 30 days, 90 days, 12 months or Custom – for the latter, set the From and To dates and click Apply.
3. 3If you have several brands or channels, narrow it down with All brands and All channels.
4. 4Switch tabs: Overview, Channels, Posts, Audience, Content, Competitors, Website or Features.

What the Overview shows

• Metrics: Posts published, Impressions / views, Interactions, Engagement rate, Follower change – compared with the previous period.
• With Google Analytics connected, Visitors from posts and Conversions; with link tracking on, Link clicks – see UTM links and website traffic.
• What happened?: automatic findings from your numbers (rule-based, not AI) – outliers, trends, follower growth.
• Trend charts, Top posts, Best times and a summary per channel – see Post performance.

The other tabs

• Channels: daily data per channel (followers, impressions, reach…) – whatever the platform provides.
• Audience: country, city, age, gender, job function, industry – only from directly connected LinkedIn pages, Instagram and YouTube, refreshed weekly.
• Competitors: competitors are compared through your directly connected Instagram account.
• Features: how Sayweek's features work for you (idea sources, weekly interview, Team voice, referrals…), with its own CSV export.

Exporting

The CSV button downloads the data of the current view; PDF / print opens your browser's print dialog – only the statistics are printed, without the app around them. For a monthly summary to send to a client, use the monthly report.