Post performance and best times

Which post worked, when is it worth posting, and which topic or format brings the most? The Analytics page compares every post with the average of its own channel, so a LinkedIn post and an Instagram post can be compared too.

A single post's numbers

1. 1Open Analytics and switch to the Posts tab.
2. 2Search with Search posts… or filter with All platforms.
3. 3On a larger screen, sort by any column – click its header (Date, Impressions, Interactions, Rate, vs typical).
4. 4Click a post: its details open with the Day by day timeline, Reactions by type and – with Google Analytics – the Website (Google Analytics) section.

From the details, Open on the platform ↗ takes you to the social network and Open the post to the editor.

What does “1×” mean?

The vs typical column and the Top posts list compare a post's result with its channel's average: 1× = a typical post, 2× = twice as good. The Engagement rate is interactions ÷ impressions on posts where both are known – 1–5% is typical across platforms.

Best times and topics

• Best times (on the Overview tab): weekday × hour in the audience's time zone, from the measured posts of the last six months. An empty cell means you haven't posted at that time yet.
• Content tab: by content pillar, opening line type, format, length, number of hashtags and weekday. Each group needs at least 2 measured posts.
• What happened?: standout and weaker posts, trends, best times and topics – rule-based, not AI.