Crisis brake: pausing posts during a major event
When something tragic or extraordinary happens in your country, we tell you – and one click pauses your upbeat and promotional posts for 24–72 hours.
Updated:
On a day of national tragedy, a cheerful sales post lands badly. Sayweek watches the public news sources of your brands' countries, and when several sources agree on a serious event, it tells you – the decision is yours.
- You get a notification, and a red bar appears at the top of the app. Click Review – or open the Watch page.
- In the Crisis brake section you see the event, its sources and your scheduled posts for the next 72 hours. The upbeat or promotional ones are preselected – change the selection any time.
- Pick how long to pause (24 hours, 48 hours or 72 hours) and click the pause button.
- When the pause ends, the posts go out again by themselves. You can also resume earlier with Resume now.
How do we recognise an event?
- Per country: Google News top stories and the RSS feeds of a few national news sites – public headlines only, we don't read articles.
- Only a story told by at least three different sources counts, with crisis words in several of the headlines.
- The AI then rates from the headlines how serious the event is nationally; we only alert about the most serious ones.
What happens to a post whose time came during the pause?
It doesn't go out late by itself. After resuming, the Watch page and the notification tell you how many there are – give them a new time in the calendar.
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