LinkedIn profile audit: score and rewrite suggestions

On the Statistics page, the Audience tab shows the LinkedIn profile audit card. It checks your profile: is it clear who you help and how, do the first lines hook the reader, is there proof and a call to action – and does it match what you post about?

1. 1Open your own LinkedIn profile and copy your headline (the line under your name) and the text of your About section.
2. 2Paste them into the card; under Featured items, enter one item's title per line (optional).
3. 3Click Audit my profile. Within half a minute you get a 0–100 score and the checklist.
4. 4Next to the Headline ideas and the About rewrites, use Copy to take the text over to LinkedIn.

What it's matched to

• The brand's latest LinkedIn posts (if it has a connected LinkedIn channel), its topic pillars, industry and voice.
• No made-up clients or numbers: where proof is needed you get a placeholder in square brackets, such as [X clients].
• The last audit is kept per brand, so you can compare it with a new one later.